Want customers to respond to your conservation programs? Team up with cities

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Quick Take: When public utilities try to entice customers to participate in efficiency and conservation programs, "their messages are notoriously ineffective" contends the release below. The solution, according to this new research study, is to team with a trusted partner – namely, the local government. Turns out that most people WANT to be resource efficient – but they don't know what to do and they don't trust most of the advice they get.

 

Although the sample size is rather small, I'm inclined to believe the survey results are accurate. From where I sit, both public utilities and investor-owned utilities would be smart to run programs in partnership with local governments to "borrow" their trust factor. - Jesse Berst

 

Citizens Expect Local Government to Take an Active Role in Conservation Programming

 

Boulder, CO — Despite growing anti-government backlash and cynical thinking about poor conservation behaviors from Americans, local government may hold the key to creating successful conservation programs. Public utilities, especially, try to draw in residents with incentives and educational initiatives to encourage participation in efficiency and conservation programs. Unfortunately, their messages are notoriously ineffective. In fact, citizens are looking to local government to guide them with specific information about how to conserve, provide rules for unacceptable resource use, and even provide enforcement where necessary. Strong opportunities exist for community partnerships that provide effective conservation messaging, leveraging the individual propensity for civic duty, pride, and community excellence.