Want better customer engagement? Get kids to do it

Tools

By: SGN Staff

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Quick Take: You'll find several bright ideas embedded in the release below. For one, if you want to know how to reach the millennial generation... talk to millennials. For another, if you want a bunch of great ideas, run a competition. The beauty of competitions is that they bring out the best while allowing you to pay only for success (only for winning ideas).

 

For some specific concepts, download the overview presentation which shows several ideas for a campaign to promote pre-paid energy.  - Jesse Berst

 

DEFG joins forces with students at New York University to develop creative prepaid

energy marketing strategies

New Approaches Required to Engage Millennial Consumers

 

Washington, DC … DEFG, a management consulting firm specializing in energy, partnered with a diverse group of students from different colleges at New York University (NYU) to create strategies for marketing prepaid energy to millennial consumers. The project took place in a class offered within the Gallatin School, a small, experimental college within NYU that attracts students who think “outside the box” and pursue an inter-disciplinary approach to their education.

 

Working with the professor, Peter Rajsingh, DEFG crafted a challenge for the NYU students – to develop a targeted and creative marketing approach promoting the benefits of prepaid energy service in a manner relevant to the millennial generation. Students were divided into small teams that brainstormed to craft a strategy, conducted industry and primary market research, and then developed campaigns focused on how to engage with and enroll millennial energy consumers (18-30 year olds) in a prepaid energy service option. The campaigns had to include an overarching concept, messaging and communications strategy, samples of marketing collateral (e.g., direct mail, public transit poster, social media outreach, short video, etc.), and projections or metrics regarding potential success.

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