Trilliant goes to Brazil: leveraging smart grid lessons
By Peter Gardett
Managing Editor, AOL Energy
New markets are the Holy Grail for businesses, but success in accessing and serving new markets is far from easy. The difficulties are multiplied when those new markets are in parts of the world where language, culture and regulation are completely different.
Brazil's energy market is undergoing a transformation that opens up new opportunities for many businesses that might have steered clear of the tightly regulated sector in the past, despite the obvious temptations offered by the country's broader economic growth trajectory.
Foreign companies investing in Brazil have often relied on their own systems and distribution networks, but the new model for companies like smart grid communications technology firm Trilliant is built on leveraging partnerships with existing market leaders. Trilliant has partnered with ELO Sistemas EletrÃ´nicos (ELOS), a Brazilian company that provides meters for the Latin American market.
The company recently kicked off an expansion in Asia through a similar model. Read more about that here.
The skills the company learned in Canada and in proof-of-concept projects in other places like Ecuador will apply to the Brazilian market, even if the business strategy differs. "There are highly transferrable skills getting a network live," Lowes said, adding that he expects the company to hit its late 2012 deadline for integrating Trilliant modules into the ELOS units.
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More on Brazil's smart gridâ€¦
From SGN's Research Marketplaceâ€¦
Brazilian Smart Grid Market: Brazil's smart grid market is in its infancy, notes this report from Research and Markets. Power utilities are running pilot projects, several technologies are being tested by different manufactures and policies and regulations are being defined, which translates into a potentially large market. The report addresses the crucial elements for making smart grid a growing and profitable market in the region, as well as legislation and government incentives. Get details >>