Science of Customer Engagement Webinar #2: Customer segmentation
On April 24, 2012, Smart Grid News in conjunction with Tendril presented another in its Lessons from the Real World webinar series for power industry professionals. Topic: The Science of Customer Engagement. Panelists included Dr. Paul Cole, Tendril VP of Consumer Products; Patty Durand, Executive Director of the Smart Grid Consumer Collaborative, and Delta Sonderman, Product Development Manager at Duke Energy. SGN Chief Analyst Jesse Berst moderated.
The webinar has been broken into five segments for ease of replay. Click the Watch the Replay link to view the second segment. Patty Durand of the Smart Grid Consumer Collaborative presents some of SGCC's research findings and discusses the importance of segmentation in consumer engagement initiatives. Use the links below to access the remaining video segments:
Moderator Jesse Berst introduces the speakers and provides a brief overview of the topic. Patty Durand, Executive Director of the Smart Grid Consumer Collaborative provides an overview of SGCC and their research involving smart grid consumer awareness.
Tendril VP of Consumer Products Dr. Paul Cole discusses the research and development involved in creating home energy reports.
Delta Sonderman, Product Development Manager at Duke Energy, discusses how Duke has "operationalized" home energy reports and the customer response, utility benefits and lessons learned as a result.
Our panelists respond to questions from the webinar audience. Topics range from best use of segmentation to ROI on home energy reports.
You may also be interested in:
Webinar slide deck: The Science of Customer Engagement (pdf)