National Grid using gaming for smart grid success


National Grid has chosen Simple Energy for its smart grid pilot, which aims to deliver advanced real-time customer engagement to 15,000 users in Worcester, Massachusetts.

The National Grid pilot strives to create the future of energy consumption and conservation using advanced energy solutions. Simple Energy's online and mobile energy-saving game will support community-based smart grid implementation, energy efficiency and demand response using leading behavioral science and cutting-edge technology.

The Simple Energy platform helps users understand their energy use with actionable insights and compelling motivations based on behavioral science. The Simple Energy platform normalizes customer's energy usage, allowing participants to compare with friends. In addition, customers can form teams in order to compete on behalf of a cause they support, such as a school or community organization.

"Simple Energy's customer engagement platform is designed to use micro-targeted messaging to customers to motivate them to save energy in a more real-time way than traditional approaches," said Ed White, vice president, customer strategy for National Grid. "The company also has significant experience and success in delivering community-based programs and peak load reduction for major utilities across the country. We look forward to the energy savings and customer value this platform and engagement approach hopes to produce."

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