This is the first segment of the Secrets of Customer Adoption Webinar presented with Accenture and BC Hydro as part of the Smart Grid News Lessons from the Real World series. Accenture's Greg Guthridge and Bart Schoonbaert discuss the latest consumer research and present key challenges and potential barriers that utility companies face when approaching the residential mass market.
For years utilities have offered Time Of Day pricing but most people don't want to adjust or even think about the price of energy. Most consumers have been spoiled by false low pricing.
Many will blame the smart GRID but it's just lack of knowledge.
Good starting point for the business case is to download the "Methodological Approach for Estimating the Benefits and Costs of Smart Grid Demonstration Projects" from the smartgridnews website. Then head on over to the nist.gov site and visit their smartgrid pages for the smart grid technical framework just released and other management considerations.
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