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By Steve Minnihan
Residential energy storage (around 5 kWh) and community energy storage (around
This leaves many wondering why residential-level energy storage accounts for only 30 MWh of installed capacity on the grid as of December 31, 2011.
The painful truth is that residential and community energy storage are facing the same channel-to-market issues that home energy management systems have encountered. Simply put – the homeowner doesn't understand the product, while the electric utility doesn't see the value.
The first approach is to sell energy storage systems directly to the homeowner through a number of market channels. However, residential customers across the globe have proven ignorant, risk-adverse, and unengaged with cost- and energy-saving technologies.
For example, demand response programs, programmable lighting and air conditioning systems, and low-energy light bulbs offer residential customers strong returns and
Energy-management companies have circumvented this issue by using a second approach, selling their systems and services through the retail electric utility. Storage developers are already pursuing this avenue, including Saft, which sold residential storage units through a pilot with Sacramento Municipal Utility District (SMUD). However, utilities are still not convinced that distributed storage systems offer the most economical means to shave peak load and balance intermittent renewables, while bulk storage and real-time demand management are proving much easier and more cost-effective at mitigating these issues.
In summary, residential energy storage still has a long battle to fight. Homeowners in select regions stand to benefit from storage, but they will require time and attention before they are ready to purchase their own units. Utilities, on the other hand, are not convinced that costly, potentially volatile, distributed assets are the answer to their problems. Therefore, while economic demand is high, actual market growth may be delayed by years, making residential storage a long-term bet instead of a near-term growth opportunity.
Steven Minnihan is an analyst for Lux Research, which provides strategic advice and on-going intelligence for emerging technologies. For more information, visit the Lux Research site.
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