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Page 2 >> By Jon Hurdle
AOL Energy
The initiative is believed to be the first of its kind in the world, and is intended to encourage conservation and energy efficiency by increasing awareness of the electricity market, said Eugenie Birch, co-director of the Institute. The ticker is the centerpiece of an Electricity Price Awareness campaign which aims to increase the public's understanding of the link between the wholesale price of electricity and their electricity bills by showing that energy-use patterns affect the price of electricity. Even the Well-Educated "Flunked" "We need to educate people about the changes that are happening in the world of electricity," Birch told AOL Energy. "Our objective is to create more knowledge of demand response." Birch said the project emerged at a June 2011 conference held by the Institute, and led to discussions with PJM about how to give electricity prices a real-time gauge, and bring them into line with other common consumer products or services such as gasoline or stock prices. Research began with Penn students who were quizzed on their knowledge of electricity markets and production in a survey that showed even the educational elite was sorely lacking in its knowledge of what makes the lights go on. "They all flunked," Birch said. More on page 2 >>
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