AOL Energy had the opportunity to experience Constellation's VirtuWatt technology. Read more about that technology platform here.

For the customer so obsessed with reliability or controlling their own energy supply that they purchase distributed generation, demand response also has a role to play, and Fromer said that institutions using demand response to better manage and "balance" their off-grid load is a growing segment for his business.

The host of new customers taking advantage of demand response means that providers of that service – like Constellation – have adapted by making their programs available on multiple existing technology platforms. Use of existing technology is one of the leading trends in demand response, Fromer said, as the need for more-frequent and more-targeted curtailment grows at the customer level now that the energy consumer can better chart their power cost exposure.

"Customers need to think in an integrated way, with energy use and energy procurement functions meeting each other strategically within the company," Fromer said.

AOL Energy provides access to news, analysis, thought leadership and discussions about the top stories in the electricity sector today. Participants in AOL Energy stay ahead of breaking news, participate in high-profile events and enjoy access to the central hub of the industry community as it transforms in response to fast-moving changes in energy politics and regulation, deals with financial challenges and leads technological advances.

Other views…

Smart grid insider: Tough times ahead for demand response?

Stealth smart grid company hopes to revolutionize demand response

DR provider Comverge: In with a bang, out with a whimper

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