EPRI Report Details Consumer Perceptions and Preferences on EVs

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What are consumers thinking about when they consider buying an EV ? A new report from the Electric Power Research Institute (EPRI) sheds quite a bit of light on the subject. For example, the report notes that 95% of southern Californians surveyed said they would rather charge their EV at home, but that 75% would be willing to pay a 33% premium (over the cost of slower at-home charging) to fast-charge their cars. The survey targeted four primary areas of consumer thinking:

·         At-home and public charging expectations

·         Equipping residences for charging

·         When, where and from whom customers expect to get information about EV ownership

·         How all of these elements will influence the decision to buy an EV within the next five years

EPRI's plan is to combine survey responses from many locations for a more detailed and comprehensive sense of consumer perceptions of EVs and related issues and opportunities.

Quick Take: With the anticipated first wave of EVs coming soon, detailed consumer surveys like EPRI's should be extremely useful for utilities, infrastructure providers and others involved in ensuring that EV integration into the Smart Grid is as glitch-free as possible.

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