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While EV adoption has become a reality in London, a group of government and industry stakeholders say a series of collaborative efforts are needed to make them more accessible to speed adoption throughout the UK.

Participants included the UK Office of Low Emissions Vehicles, Transport for London, professional services and accounting firm PwC and Hertz.

"Our goal at Hertz is to help make smart mobility a viable, global reality by giving customers and communities access to sustainable transportation options along with alternatives to car ownership such as car share. The car rental industry, local and central government, charging station providers, businesses and consumers now need to come together and each play their role in spreading the EV revolution throughout the UK," said Michel Taride, president of Hertz International.

Hertz also says the rental car industry and government should mount a joint marketing campaign to educate consumers of the benefits of new EV technologies to speed up adoption.

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