Study: Smart Grid Aware Customers More Satisfied with Utilities (But There Aren’t Many of Them)

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Fewer than one in six residential customers say they are aware of actions taken by their electric utility to implement Smart Grid and smart meter technologies, according to a study by J.D. Power and Associates. But there is some good news. The 2010 study found awareness had increased from 12% in August of 2009 to 16% this spring. And, when customers are aware of Smart Grid technologies and what their utility is doing with them, satisfaction with the utility company increases notably. The study found that awareness varies widely around the country, with greatest familiarity in California, Idaho, Georgia and Oregon – and lowest in Arkansas and Montana.

Quick Take: Here’s yet another study telling us that consumer education is going to be key to customer adoption. If you weren’t able to attend our recent Secrets of Customer Adoption Webinar,this study is a good reason to take a look at the video and PowerPoint we’ve posted; you’ll get some actionable tips from the trenches.

You might also be interested in …

Smart Grid Consumer Collaborative Enlists New Members from Across the Industry Spectrum (pdf)

Latest SBI Energy Report Breaches “Great Unknown” to Explore Smart Grid/Consumer Dynamics (pdf)

Secrets of Customer Adoption Webinar video and PPT links

GE Smart Grid Survey: Most Americans Willing to Change Energy Consumption Habits

Smart Meters: An Apology from PG&E – and a New Paper on Meter Accuracy and Customer Perceptions from EPRI  

8 Not-So-Easy Steps Toward Consumer Acceptance

Customer Care resources on SGN

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