Video from the recent ‘Secrets of Customer Adoption’ webinar presented by Smart Grid News and Accenture is now available. Click inside for links.">
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‘Secrets of Customer Adoption’ Videos Ready for Viewing
By SGN Staff
Jun 29, 2010 - 10:49:12 AM

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If you missed the latest in our Lessons from the Real World series you can now view the videos from the June 17 Secrets of Customer Adoption webinar and download the PowerPoint presentation. The webinar was presented by Smart Grid News and Accenture with a featured guest from BC Hydro.

 

  • Video Part 1 of 6: Accenture's Greg Guthridge and Bart Schoonbaert discuss the latest consumer research and present key challenges and potential barriers that utility companies face when approaching the residential mass market.

  • Video Part 2 of 6: Greg Guthridge and Bart Schoonbaert of Accenture drill down on parameters of their recent consumer survey and present the top 5 key findings, going into depth on the consumer paradox and trust factor.
  • Video Part 3 of 6: Greg Guthridge and Bart Schoonbaert of Accenture continue with key findings from their recent global consumer survey with a discussion of emerging barriers and channel diversification.

  • Video Part 4 of 6: Greg Guthridge and Bart Schoonbaert of Accenture continue with findings from their recent global consumer survey, keying in on the complexity of consumer preferences. This segment also introduces Jim Nelson from BC Hydro.

  • Video Part 5 of 6: Jim Nelson from BC Hydro discusses some of his utility's practices and lessons learned while marketing energy efficiency programs over the last 20 years.
  • Video Part 6 of 6: Jim Nelson from BC Hydro continues his discussion of best practices and lessons learned marketing energy efficiency programs to consumers, including tips on creating partnerships. To conclude, host Jesse Berst provides a brief overview of the new non-profit Smart Grid Consumer Collaborative.

To stay current on customer adoption news, trends and best practices, you might consider bookmarking SGN’s new Customer Care channel.

 

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