Tendril snaps up GroundedPower (and its tools for behavior modification and consumer engagement)

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Energy management technology provider Tendril has purchased GroundedPower, developer of the Interactive Customer Engagement System (ICES), to speed up the development and release of its end-to-end energy management and consumer engagement solution for electric utilities. Tendril also picked up an additional $23 million investment to complete the GroundedPower purchase and to support the development of energy efficiency and consumer engagement components of the Tendril platform. The investment represents new equity capital from TIAA-CREF and from existing investors. GroundedPower's ICES

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combines real-time energy monitoring with a suite of consumer engagement and behavior change tools designed to give consumers an intuitive and interactive introduction to energy efficiency.

Quick Take: This announcement embodies at least two trends in home energy management. First, the sector is overcrowded. (I mean, waaaaaaayyyyy overcrowded. Mergers, acquisitions and failures will be the order of the day.) Second, the conversation has shifted from delivering energy data to delivering energy insights and recommendations, tailored to each consumer.

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