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Welcome to the brave new world! Today's utility customers are well-informed and empowered. They use other “informed consumers” as their primary information source. They interact through multiple channels, multiple touch-points and multiple media. They want -- they demand -- a superior customer experience. What's more, they have more outlets than ever to vent their frustration if they are dissatisfied.  

How does an electric power utility respond to the new reality of the empowered consumer? By putting customers "at the center." Fortunately, thanks to new technologies, utilities have the ability to know more than ever about customers. And the ability to custom tailor their outreach to match each customer's preferences.

Join us on Sept. 25 at 10:30 a.m. Pacific (1:30 p.m. Eastern) for a free webinar. Leading authorities will walk you through the best practices that will help you engage with your customers in a proactive and personalized way.

·         Jesse Berst, Chief Analyst, Smart Grid News

·         Patty Durand, Executive Director, Smart Grid Consumer Collaborative

·         Vickie Dorris, Solution Leader, IBM Energy and Utilities Industry

We'll discuss 1) the benefits of engaging with the smart energy consumer; 2) the best step-by-step approach, including pre-built tools you can use; and 3) customer engagement case studies from utilities around the world. Here are some answers you'll get from our expert presenters:

·         What are the enablers and impact of empowered customers?

·         What do energy customers expect from their utilities?

·         Why you need to "map the customer journey" and set your goals in advance

·         How to use analytics to predict customer behavior and preferences (and how to tap into social networks to make those predictions even more accurate)

·         Lessons learned from real-world projects

The right customer strategy combined with the right analytics can turn your customers into loyal advocates. Use the proven techniques we'll cover in this fast-paced webinar and you can be seeing results quickly. 

Click now to register for free while space remains.