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Consumer engagement is one of the biggest challenges facing utilities today. Identifying the messaging, programs and incentives that will get consumers on the energy-saving bandwagon and engaged in the benefits of a smart grid, smart meters, demand response, home energy monitoring and other energy efficiency initiatives is the challenge of utility consumer engagement. Fortunately there is extensive consumer engagement research available, from the use of behavioral science to customer segmentation marketing and best practices. This section provides news and resources on challenges and successes in consumer engagement for utilities.

Results: 365 results found. You are on page 1 of 25 pages.

The cost of a smart grid? In Illinois, it's $3 per customer per month

smart grid, modern grid, smart grid technology, smart grid investments, Commonwealth Edison, ComEd, electric utilities, policy and regulation
ComEd has filed a proposal for a rate increase to recover initial investments in its ambitious grid modernization effort. If your utility is considering rate adjustments, it would be well worth the time to read how ComEd presents its program and communicates its benefits.

The top 3 U.S. utilities for Twitter and mobile apps. (Would you have guessed Memphis?)

smart grid, modern grid, smart grid technology, customer engagement, customer communications, social media, electric utilities
A new report ranks utilities according to their ability to use social media and create compelling mobile applications. It also underscores the need for utilities to get up to speed with social media if they hope to communicate effectively with their customers.

Want to know where we are headed? Study National Grid's pilot

smart grid, modern grid, smart grid technology, smart grid pilot projects, Worcester MA, National Grid, metering, customer engagement, customer education, energy efficiency
National Grid’s smart grid pilot project in Worcester, Massachusetts has been a constantly evolving series of lessons to be learned and a microcosm of the current state-of-the-art. The next phase of the project will be no less so. It’s not just about technology; it’s also focused heavily on consumer engagement and education, time-based pricing and other areas.

Two ways the smart grid is unfair to low-income customers (better have answers before your regulators start asking)

smart grid, modern grid, smart grid technology, energy efficiency, customer engagement, electric utilities, Smart Grid Consumer Collaborative
Smart grid benefits are many. But what about people who don’t have access to them? That’s the way it stacks up for a lot of low-income consumers, according to a new report from the Smart Grid Consumer Collaborative. Click to find out why.

Utilities: Here's a proven consumer engagement tool you can tap into

smart grid, modern grid, smart grid technology, customer engagement, Silver Spring Networks, customer education, electric utilities
Customers who know more about electric power generally appreciate their utilities more. But how do you get there? Invest a lot of money in consumer energy literacy programs and educational resources? Fortunately, there is a cost-effective and proven solution: the Power Over Energy customer literacy campaign. Read on to learn more about it.

U.S. Senators want to pay utilities to engage with customers

smart grid, modern grid, customer engagement, energy efficiency, utility legislation, electric utilities
A bill has been introduced to offer incentives for utilities that give customers more information on their energy use. Introduced by two Democratic senators, there is little chance it will pass in a Republican-heavy House. Still, it’s good to see at least some legislators take a positive stance on how they work with utilities.

Five best practices to engage customers for residential demand response (from a DR pioneer)

smart grid, modern grid, demand response, residential demand response, consumer engagement, electric utilities, Comverge
When residential demand response programs were first launched, the conventional thinking was the most important issue was technology. Turns out, as most of us learned, the toughest part is customer engagement. Comverge CEO R. Blake Young shares five key areas for driving high customer engagement and participation in DR programs.

The tipping point for time-of-use rates?

smart grid, modern grid, smart grid technology, customer care, time-of-use rates, Pacific Gas & Electric, electric utilities
Residential customers of many utilities still don’t have time-of-use rates. But that could change. Several major California utilities have filed for time-of-use programs which indicates they could soon make a big push for them. And if they get it right, their actions may influence utilities and regulators in other states.

Doing good customer engagement? Now you can win an award (if you hurry!)

smart grid, modern grid, consumer engagement, customer care, electric utilities
If your electric utility has an excellent customer engagement program, wouldn’t it be great to get some recognition for it? The International Smart Grid Action Network is now sponsoring awards for utilities doing exemplary work in customer engagement and empowerment. But hurry. The deadline for nominations is coming up soon.

It's time to rethink pre-pay (20% of your customers may soon ask for it)

smart grid, modern grid, smart grid technology, prepaid electricity plans, pre-pay, consumer engagement, electric utilities
North American utilities may not like pre-paid power plans, but now would be a very good time for them to reconsider. Why? A new report from consulting firm DEFG EcoAlign says consumer adoption and satisfaction with the plans are growing, to the point that 2014 could be an inflection point for pre-pay. Click for details on the report’s findings.

The next backlash? Why you need to educate C&I customers about demand charges

smart grid, modern grid, smart grid markets and pricing, consumer engagement, smart grid strategy, electric utilities
Power pricing is shifting toward rates based on peak demand, and it could cause headaches for utilities when commercial and industrial customers see higher electric bills they weren’t expecting. Before they start complaining to you and to regulators, make sure they understand their tariffs and power contracts. Click for details and more sound advice from energy services expert Lindsay Audin.

Five tips to engage utility customers (from a former Disney executive!)

smart grid, smart grid technology, smart grid programs, consumer engagement, consumer engagement strategy, electric utilities
Even though it took a while, utilities seem to be realizing they need to communicate and work with their customers if they’re ever going to have successful demand response and energy efficiency programs. So now seems like the perfect time to share consumer engagement tips from a master.

Why and how to be proactive about data privacy (don't ignore this!)

smart grid, modern grid, smart grid technology, data, data privacy, data security, smart grid strategy, electric utilities, consumer engagement
Privacy worries sparked by energy use data gathered from smart meters are not to be ignored if utilities want the buy-in they need from regulators and their customers. Read the story to learn the four areas utilities need to nail down to ensure smart grid social acceptance.

The top five microgrid customer benefits

smart grid, modern grid, smart grid technology, microgrids, local microgrids, consumer engagement, smart grid strategy, electric utilities
Guest author Stuart McCafferty notes that microgrids are not always the optimal solution -- but when they are a good fit for power companies’ organizational needs that investment should include benefits for consumers too. He shares and explains some of the more common as well as provocative customer benefits microgrids can offer.

It's not enough to change residential behavior. Utilities need to change office behavior too

smart grid, smart grid technology, energy efficiency, consumer engagement
Are we wrong to focus solely on residential energy efficiency? According to a new report from the UK, the answer is yes. Researchers found that consumers are much more likely to use energy saving measures at home, and ignore them at the office. Click for details.

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